Marketing goes beyond just advertising and selling. It’s the entire process of creating, communicating, delivering, and exchanging offerings that hold value for customers, clients, partners, and society at large (according to the American Marketing Association’s definition).
This comprehensive approach involves understanding customer needs, IMA developing products and services to meet those needs, and effectively communicating their value proposition. Marketing encompasses various activities like:
Effective marketing considers the impact on all stakeholders, including the environment and social responsibility. By understanding the full meaning of marketing, businesses can create a holistic strategy to achieve sustainable success.